The U.S. medical device industry is considered by many to be one of the country’s most innovative business sectors. Not surprisingly, due to the nature of medical devices and the critical issues they address, it is also one of the most highly regulated.
Additive manufacturing (aka 3D printing) has a singular, strategic advantage in the medical device market: personalization.
The terms ‘mass customization’ and ‘mass personalization’ are often used interchangeably, but there are important differences.
In honor of spooky Halloween, let’s talk about body parts.
More specifically, how we can use a common body part – the human ear – to highlight the differences between mass customization and mass personalization in manufacturing.